Margin Mastery: 10 Week Online Intensive

With record high costs of doing business, business leaders must be more intentional than ever in the management of their gross margins if they are to continue to be a profitable operation.

Class Overview

Ken Wilbank’s new Gross Margin Mastery class is a 10-week online journey through each of the prime aspects of mastering Gross Margin Management. There will be a keen focus on the eight distinct, deeply connected fields of focus – from high intensity sales management, to potent loss prevention, to intentionally developed special order program development. Each of the eight elements of focus will be explained in depth. We will discuss how each affects your gross margin and how to turn weaknesses into purposeful enhancements to your company’s profitability.

An organization attentive to the best practices and core principles will be able to take these purposeful actions, apply them to your business practices and see immediate and sustained improvements to sales, gross margin and to the bottom line.

This ten-week journey includes:

  1. Overview – Watering the Money Tree
  2. Mastery Element 1 – Self-Worth and Salesmanship
  3. Mastery Element 2 – Potent Sales Management – Pervasive and Relentless
  4. Mastery Element 3 – Pricing Integrity – Consistency and Stability
  5. Mastery Element 4 – Product Category Penetration
  6. Mastery Element 5 – The Special-Order Opportunity
  7. Mastery Element 6 – Vendor Partnerships and Program Selling
  8. Mastery Element 7 – Stopping the Leaks! Keys to Minimizing Inventory and Gross Margin Losses
  9. Mastery Element 8 – The Capacity to Transcend Legacy Habits and Thinking
  10. Bonus Session – Expanded Special Order Opportunity – Getting Started – Perpetual Margin Management – Defense in Special Order Systems Design

PLUS -Post class coaching with Ken Wilbanks will be available after each session to address individual questions pertaining to the lesson.

Completion of this journey will have YOU be a Margin Master!


Class Dates

10-part online series. Each session will be 90 minutes – 60 minutes of instruction & up to 30 minutes of Q&A. This is a series of classes. Each date listed below is a unique topic.

Classes will be each Tuesday through Dec. 13 – Time: 9 am – 10:30 am

1) October 11

2) October 18

3) October 25

4) November 1

5) November 8

6) November 15

7) November 22

8) November 29

9) December 6

10) December 13

Attendees will be able to ask questions during the Q&A portion. As an added bonus, attendees can consult with Ken Wilbanks for additional limited coaching on the topic after each session.

*Sessions will be recorded and shared with attendees who are not able to attend the live session.


Registration Fee

Registration Fee: Per person

NLA Member $799

Regular/Non-member $950

For more information on Margin Mastery Coaching with Ken click here.