Margin Mastery: 10 Week Online Intensive

With record high costs of doing business, business leaders must be more intentional than ever in the management of their gross margins if they are to continue to be a profitable operation.

Class Overview

Ken Wilbank’s new Gross Margin Mastery class is a 10-week online journey through each of the prime aspects of mastering Gross Margin Management. There will be a keen focus on the eight distinct, deeply connected fields of focus – from high intensity sales management, to potent loss prevention, to intentionally developed special order program development. Each of the eight elements of focus will be explained in depth. We will discuss how each affects your gross margin and how to turn weaknesses into purposeful enhancements to your company’s profitability.

An organization attentive to the best practices and core principles will be able to take these purposeful actions, apply them to your business practices and see immediate and sustained improvements to sales, gross margin and to the bottom line.

This ten-week journey includes:

  1. Overview – Watering the Money Tree
  2. Mastery Element 1 – Self-Worth and Salesmanship
  3. Mastery Element 2 – Potent Sales Management – Pervasive and Relentless
  4. Mastery Element 3 – Pricing Integrity – Consistency and Stability
  5. Mastery Element 4 – Product Category Penetration
  6. Mastery Element 5 – The Special-Order Opportunity
  7. Mastery Element 6 – Vendor Partnerships and Program Selling
  8. Mastery Element 7 – Stopping the Leaks! Keys to Minimizing Inventory and Gross Margin Losses
  9. Mastery Element 8 – The Capacity to Transcend Legacy Habits and Thinking
  10. Bonus Session – Expanded Special Order Opportunity – Getting Started – Perpetual Margin Management – Defense in Special Order Systems Design

PLUS -Post class coaching with Ken Wilbanks will be available after each session to address individual questions pertaining to the lesson.

Completion of this journey will have YOU be a Margin Master!

 

Class Dates

10-part online series. Each session will be 90 minutes – 60 minutes of instruction & up to 30 minutes of Q&A. This is a series of classes. Each date listed below is a unique topic.

Classes will be each Tuesday through Dec. 13 – Time: 9 am – 10:30 am

1) October 11

2) October 18

3) October 25

4) November 1

5) November 8

6) November 15

7) November 22

8) November 29

9) December 6

10) December 13

Attendees will be able to ask questions during the Q&A portion. As an added bonus, attendees can consult with Ken Wilbanks for additional limited coaching on the topic after each session.

*Sessions will be recorded and shared with attendees who are not able to attend the live session.

 

Registration Fee

Registration Fee: Per person

NLA Member $799

Regular/Non-member $950

For more information on Margin Mastery Coaching with Ken click here.

Register Now

Testimonials

I am certain that Ken’s ‘always positive energy’ is the main reason why folks like having him around their employees. He is a virus that kills complacency and motivates the soul.

Steve Veilleux, President of Maine Contractor Directory

Ken, thank you for your time last week. We left very uplifted with many ideas of how to change our operation and philosophy. We spent most of the 3 hour trip discussing what we have learned and ideas for implementing.

Jim McGrew, VP Sales of Suburban Lumber Company

Ken is a very dynamic individual and brings a lot of aggressiveness to the leadership/sales side of the business. Alexander Lumber got really good at being defensive with our strategies and frugal with our overhead. We have since begun to change our company’s vision to more of a proactive sales-driven model and we are starting to see positive growth not because of the economy but more so because of our habits. Ken is the reason we’ve seen success with this new model. I would not only recommend Ken Wilbanks for any facilitator position but also as a business consultant.

Josh Meillier, Owner/Sales Manager of Alexander Lumber

I say this sincerely: Your presentation at the WBMA conference was the best leadership presentation I have had the privilege of attending.

Peter MacMillan, of Dunn Lumber Company

It was a pleasure attending your course, the information we went over will be a huge help in improving what we do. This is the first course that I didn’t struggle to stay awake and left feeling good about what I learned. Thanks for all the help.

Tony Albert, of Simonson Lumber

Ken, I felt your 2014 Yard & Delivery Workshop was very personable.

Jerry Homola, of Hamlin Building Center

I was in your 1st yard workshop in Minnesota 2 years ago. I talked to you at that time about time management and being able to manage the yard of our size. You told me I need to play shortstop. Just letting you know that I have finally got there. I have moved into an operation leader position for all of our yard locations. I just wanted to touch base and let you know that I have finally made the progress I needed and much of it was due to your advice. It has really helped Joel and I move me in the direction that I needed. Your wisdom and knowledge has become a powerful tool in our company and I wanted to let you know that it has made a difference in my professional life.

Eric Beck, Yard Operations and Fleet Leader of Drexel Building Supply / Campbellsport

Just a note of Thanks for the way you presented your Yard Managers seminars. A lot of the things you discussed I had discussed with our guys, yet they were having a hard time implementing…so it was great to have them hear it from someone else, with more experience. I will recommend this training to the rest of our Yards.

Larry Geschwill, General Manager of Simonson Lumber

Ken is an amazing individual to lead a group and a huge asset to the group and the entire industry.

Chad, of St. Peter Lumber Co.

Mr. Wilbanks, I just wanted to take a moment and express my sincerest appreciation of your workshop that I attended in Rapid City, Tuesday afternoon.  It was my absolute pleasure to have met you and a complete joy to hear you speak. I found the information to be invaluable, insightful, completely refreshing and quite liberating to be frank.  We look forward to putting some new practices in place and bringing our yard crew and store to a whole new level. Once again, it was my utmost pleasure and complete honor, thank you.

Mark Winget, of Knecht Homecenter – Canon City, CO