Margin Mastery: 10 Week Online Intensive

Class Overview

With record high costs of doing business, business leaders must be more intentional than ever in the management of their gross margins if they are to continue to be a profitable operation.

Ken Wilbank’s new Gross Margin Mastery class is a 10-week online journey through each of the prime aspects of mastering Gross Margin Management. There will be a keen focus on the eight distinct, deeply connected fields of focus – from high intensity sales management, to potent loss prevention, to intentionally developed special order program development. Each of the eight elements of focus will be explained in depth. We will discuss how each affects your gross margin and how to turn weaknesses into purposeful enhancements to your company’s profitability.

An organization attentive to the best practices and core principles will be able to take these purposeful actions, apply them to your business practices and see immediate and sustained improvements to sales, gross margin and to the bottom line.

“The gross margin mastery course couldn’t have been directed by a more passionate and inspiring speaker. Ken clearly presents his many years of experience in the building industry with the many examples that anyone in the field encounters on a regular basis. Ken was happy to spend time outside of the course or take questions during, which I highly encourage. Ken understands more than most, the challenges in the business and is still well acquainted with new challenges the industry brings.”

Mat Brobst – Margin Mastery Online Course Participant

This ten-week journey includes:

October 10th 9:00 am – 10:30 am (LIVE Online Meeting) Overview – Watering the Money Tree

  • Mastery Element 1 – Self-Worth and Salesmanship
  • Mastery Element 2 – Potent Sales Management – Pervasive and Relentless
  • Mastery Element 3 – Pricing Integrity – Consistency and Stability
  • Mastery Element 4 – Product Category Penetration

November 14th 9:00 am – 10:30 am (LIVE Online Meeting) – Review of first four elements, clarification and Q&A

  • Mastery Element 5 – The Special-Order Opportunity
  • Mastery Element 6 – Vendor Partnerships and Program Selling
  • Mastery Element 7 – Stopping the Leaks! Keys to Minimizing Inventory and Gross Margin Losses
  • Mastery Element 8 – The Capacity to Transcend Legacy Habits and Thinking

December 5th 9:00 am – 10:30 am (LIVE Online Meeting) – Review of final elements, clarification and Q&A.

All attendees will have access to live individual coaching with Ken Wilbanks throughout this series.

“Ken is a truly great coach, mentor, and strategic partner.  He is the rare mix of enthusiasm, passion, and real-world, been-there-done-that, LBM industry experience. Ken’s industry expertise and his honest and wise counsel were indispensable to my successful transition into the LBM industry.”              

Scott Boros – Margin Mastery Online Course Participant

 

“I most appreciated your pacing out the content in chunks to better absorb the material. You are also so giving of your time and resources, I feel I have material I can reference for years to come. There is simply too much content to take in and implement during the course. But given that you gave out an abundance of handouts, I can go back to tackle specific topics as needed when the time comes. And I can’t say enough about your knowledge of the content. No topic is off limits. A call can start on one topic, and end on another due to a more immediate need, allowing for dynamic conversations to solve the problems of modern building supply companies. Thank you!”

Kelly Glasscock – Margin Mastery Online Course Participant

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Testimonials

Kevin Nall was managing our Freer location at the time he attended your first seminar with us. One of his major takeaways was “find your spot on the floor.”  Kevin has been doing it for 10 years and is now our Merchandise Manager. When I recently mentioned how he used your phrase “find your spot on the floor” he replied, “ I still do!”

Your teaching phrases and tools have stuck with us. Classic behaviors for building a good culture. Thank you, sir!

Matt Mullin, President & COO of Alamo Lumber Company

I want to give a shout out to Mr. Ken for being the guest speaker and enlightening our own hotel team throughout his stay. I am a bit jealous that your team was able to soak up such amazing and crucial awareness of what It takes from each of us individually to keep a company running for long term benefits.

Amanda Tijerina, Director of Sales of Hilton Garden Inn, Corpus Christi

Ken Wilbanks is an amazingly gifted individual. His byline of “Advisor, Educator and Coach” is a most fitting description of what he does better than most – yet it does not even begin to describe “who” Ken is. A man of stalwart character, Ken is deeply compassionate, giving graciously and abundantly to those in his community and life circle, committed to lifting up everyone he encounters, undergirding those willing to “walk the walk” to reach their fullest potential, and drawing out the best in each person and organization that has the good fortune of partnering with him in reshaping their future. I am proud to regard Ken as a great friend and brother and can never thank him enough for the positive influence he has had on my life.

David Wells, Founder of David Wells Consulting (Former Operations Manager for Goldsboro Building Supply)

Ken was the spark that ignited an organization to reach past its potential. And that fire still very much burns today. Thank you very much Ken for helping HPM get to the next level in its evolution. I am thankful for your influence in helping me grow as a human being and many others across HPM.

Jason Fujimoto, President and CEO of HPM Building Supply

Ken’s experience & wealth of knowledge of the building material industry has helped me work through multiple issues and different scenarios. It has been very helpful to talk things through with someone that understands what you are going through, because he has either gone through it himself, or has helped someone go through it already.

Brandon Seppala, Owner of Pohaki Lumber

I am certain that Ken’s ‘always positive energy’ is the main reason why folks like having him around their employees. He is a virus that kills complacency and motivates the soul.

Steve Veilleux, President of Maine Contractor Directory

Ken, thank you for your time last week. We left very uplifted with many ideas of how to change our operation and philosophy. We spent most of the 3 hour trip discussing what we have learned and ideas for implementing.

Jim McGrew, VP Sales of Suburban Lumber Company

Ken is a very dynamic individual and brings a lot of aggressiveness to the leadership/sales side of the business. Alexander Lumber got really good at being defensive with our strategies and frugal with our overhead. We have since begun to change our company’s vision to more of a proactive sales-driven model and we are starting to see positive growth not because of the economy but more so because of our habits. Ken is the reason we’ve seen success with this new model. I would not only recommend Ken Wilbanks for any facilitator position but also as a business consultant.

Josh Meillier, Owner/Sales Manager of Alexander Lumber

I say this sincerely: Your presentation at the WBMA conference was the best leadership presentation I have had the privilege of attending.

Peter MacMillan, of Dunn Lumber Company

It was a pleasure attending your course, the information we went over will be a huge help in improving what we do. This is the first course that I didn’t struggle to stay awake and left feeling good about what I learned. Thanks for all the help.

Tony Albert, of Simonson Lumber